Image présentant l'entreprise Real

Real

We make it easy, affordable and joyful to consume responsibly

  • Responsible consumption
  • Province of Flemish Brabant
  • In creation

Project description

The chain of shops (online and physical) to take care of your home, yourself and your loved ones in the long term. You will find all the everyday products from the organic and circular economy. Think of a Kruidvat, but sustainable and with a much better customer experience.

In our shops and on our marketplace, we will offer skincare, cosmetics, cleaning and personal hygiene products, as well as a selection of lifestyle items and gifts to expand our range. Our physical stores will be eco-designed, just like our products. Customer experience will be a priority. Our goal is to become the benchmark brand for sustainable purchasing in Belgium and later in the Benelux.

Profile

Are you a passionate of e-commerce and sustainable living? Do you dream of shaping the future of retail in Flanders? Look no further! We’re launching an exciting new venture - A chain of stores and an online marketplace - and we need a dynamic Operations Director to co-found the company.

Role Overview:

  • Position: Co-Founder & Operations Director

  • Location: Leuven area

Responsibilities:

  • Strategic Planning: Help shape our growth strategy and drive the operational roadmap.

  • Team Leadership: Build and mentor an operations team.

  • E-Commerce Excellence: Drive our online marketplace, optimize user experience, and boost sales.

  • Supply Chain & Fulfillment: Lead end-to-end logistics, manages in-store inventory to maximize product availability and minimize inventory value, manage delivery to our stores customers.

  • Optionally: Drive and implement IT & data strategy.

Qualifications:

  • Experience: E-commerce operations background is required.

  • Fulfillment Guru: Knowledge of supply management is a plus.

  • Project management experience: Some experience would be valuable.

  • Sustainable knowledge: Any Knowledge in the sustainability sector is beneficial.

Your personality:

  • You are ambitious and fast-paced.

  • You're a talent at organizing and structuring things. You think and love processes, yet you are flexible and can handle the unpredictable nature of a young start-up.

  • You're good at analysing and take decisions based on data.

  • You enjoy direct communication.

If you don't have all these characteristics, no issue. The main thing is that you are motivated.

⚠️ Hands on: we're a start-up, so in the beginning, it will be about doing things ourselves and helping each other, even outside of our direct areas of responsibility. You're in for a good laugh as well!

Why this project?

  • Equity: As a co-founder, you’ll have skin in the game.

  • Ambition: We're going to create something biiiig!

  • Passionate Team: Become part of a tandem of complementary changemakers.

  • Sustainability: Be part of something bigger—our commitment to the planet.

  • Inclusion & diversity: the aim would be to donate a share of the company's profit to support projects aiming at reducing inequalities and fighting poverty.

Commitments to a sustainable world

Sustainable Consumption: Making sustainable consumption easier, the share of eco-desined ad organic products will increase and people who consume our products will generate less waste

Local economy: Supporting local businesses growth (aim to source most products within 500km)

Philanthropy : Sharing a part of the profit generated would be given to support projects aiming at reducing inequalities and fighting poverty.

About the Founder

Real - Meet My Job

Céline Fraiture

Cofounder

Daughter of entrepreneurs, I have 20 years of experience as a sales and marketing manager. When COVID arrived, I decided to leave the oil industry for which I was more and more ashamed to work for. I decided to change careers to serve a more sustainable purpose.

I studied the circular economy and sustainability strategies where I loved the concept of triple bottom line. I would like the start-up we are going to co-create to make a profit while having a positive impact on the planet and on people. We will pitch our project to investors in October and launch the first store in 2025.

My core values are:

Be optimistic and solution-oriented, because that's the source of resilience. Doing good: honesty, sustainability and inclusion. Be focused on the customer experience, which implies a long-term vision and being concerned about your employees. Be curious: learn from mistakes, from data, and from the outside. Be creative and innovate, embrace new technologies.

Inspired by: Bill Gates
Dreamed superpower: Thought reading
Passion: My family
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