Online Marketeer (Inbound and SEO specialist)

As an Online Marketeer, you will join the Marketing team whose basic mission is to generate the number of leads that the sales channels (Telesales, sales, agencies, etc.) need to achieve Partenamut's growth objectives. To boost lead generation, we promote our core and insurance products and launch digital campaigns. In this way, we attract new customers and cross-sell to our existing customers. 

In order to generate as many leads as possible for Partenamut's products and services, the inbound marketer is responsible for acquiring qualified traffic to the website, in particular through natural referencing (SEO) optimization, and for developing a strategy to generate qualified leads. He has a wide range of responsibilities and a key role within the team.

💻✨ On a daily basis:

• You will develop and implement an inbound marketing strategy tailored to our business objectives.

• You develop a lead nurturing campaign strategy and implement it with email, social media and ppc experts.

• You are responsible for the SEO strategy for Partenamut (carrying out technical and content audits, keyword research,...)

• You analyze and report on performance based on KPIs (keyword positioning, conversion rate, qualified traffic) and make the necessary adjustments.

• You monitor industry trends and stay on top of new technological and technical trends.

• You have at least 3 years of experience in a similar position.

• You have expertise in search engine optimization (technical SEO, keywords, ...) and knowledge in writing and content optimization (articles, landing pages, FAQs, newsletters) to brief the editorial teams.

• You master SEO tools (Semrush, Ahrefs, Google Searche Console, Surfer Seo,...)

• You are proficient in analytical tools (Google Analytics, Data Studio) to interpret KPIs (traffic, conversion, engagement rate). 

• You have some knowledge of UX.

• You master conversion rate optimization (CRO) techniques and tools, including the analysis of user journeys, the development of hypotheses and areas for improvement

• You have experience managing campaigns across a variety of channels : email, social media, blogs, and paid ads (Google Ads, Facebook Ads). This is in order to be able to collaborate with the dedicated experts in-house and set up complete inbound campaigns. 

• You have a good ability to prioritize tasks and are rigorous in monitoring projects.

• You have an analytical mind, you are curious and creative.

1. Phone Screening

2. Personality questionnaire and reasoning tests

3. 1 interview with the recruiter and the company

4. Here we go! 🚀